Bringing marketing campaigns to market quickly and accurately, whilst creating messages that resonate in local markets is a tall order. To help meet the needs of an ever-changing marketing landscape, we provide seamless services for companies and brands.
Focusing on development, adaptation and fulfillment of brand campaigns, we create assets and execute content across all media channels and markets in an efficient way. We deliver our services via our regional hubs around the world or working on-site in our clients’ marketing departments.
So some marketing gurus at the time came up with a creative idea. They sold microwaves to men. Men loved the technology so much, that they talked their wives into buying one. They were first used for defrosting, or reheating leftovers. They soon became a staple of modern culture. They forced their way into the lives of people.
Carefully targeted campaigns can be deployed rapidly, with initial campaign analytics showcasing successes within minutes of delivery. This data can then be utilized to improve future campaigns or made available across your organization to aid your sales and/or customer support teams with their daily interactions with potential and existing clients.
Considerations and Recommendations
Weigh the benefits versus the risks. Calling out the competition can be a risky move, and can potentially offend customers. Any negative ramifications should be considered before implementing such a strategy.
Keep it friendly/tasteful. Many ads calling out the competition use humor as a way to keep the tone light. Coming across as too mean or too harsh might backfire and reflect poorly on your company.
Size up the competition. Are you going after a specific rival or just the general competition? Is your product truly better than what is out there? You should have a clear idea of who you’re targeting and how you can set yourself apart in order to assess how your audience will respond.
Have a plan for criticism and retaliation. This can be a risky marketing strategy, but if you decide to proceed, make sure you have a plan for how to handle any backlash or retaliation from the competition.
Next time we look at how making small changes to your Creative marketing can bring you big results.