You need SEO to improve your search engine rankings and increase traffic! Boost your sales and grow your business beginning today! Search Engine Optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo, and Bing). This way, prospects will find your website when they make search engine queries about your business or queries about a product or service you offer.
If you have a website and have not had Search Engine Optimization done to it then you might as well be trying to hide your website from the entire world. Today’s professionals and businesses must have SEO done to their websites to make sure people can find them online. In Denver SEO will help you get your website out to the world so that it can reach your target market and help raise your bottom line.
What is SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). This way, prospects will find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.
Keyword Rich Content
One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are “spiders”. A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else’s) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine.
Once you have identified your keywords, ensure that they appear in the body of your pages, as well as in the metadata of your page, which is the unseen data that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.
In SEO, your most important keywords should always appear in these key places:
• Page Title
• Meta Description
• Headlines
• Subheads
• Links
• Photo Alt Tags
• Social Media
As you can see from the example “perfectly optimized page,” which comes from the SEO experts at Oreva Solutions, the Page Title and Meta Descriptions are vital to your SEO, but it has become far more complex.
Keywords
Metatag Keywords are a comma-separated list of words describing the content on the page. Keywords should be consistent with keywords in your page title and description and should reflect the keywords users search to find your site.
You can use tools like Google Analytics to find the keywords people use to discover your site or use Google Trends to do more in-depth keyword research. The keywords in this module should be a guide for all of the rest of your SEO and should appear in your Page Title, Meta Description, Headlines, Subheads, links, and body text.